New retained matters
47
Signed matters attributed within the reporting window.
Executive summary
A $32,195 marketing investment produced $229,099 in starting revenue and a 611.6% minimum ROI.
During this reporting window, Cuccia Wilson generated 47 new retained matters and $229,099.31 in signed starting revenue. That translates to a 611.6% minimum ROI and 7.12x ROAS against total marketing investment.
Business growth
Over the reporting period, the campaign produced 47 new retained matters and established a strong base of signed revenue growth for the firm.
Starting revenue note
The $229,099 shown in this dashboard represents starting revenue captured at intake. Actual client value has likely increased beyond those initial retainers, which means the realized return may be higher than the minimum ROI presented here.
Starting revenue
$229,099.31
Initial retained value captured at intake across the signed matters in this report.
Minimum ROI
611.6%
Calculated from total marketing investment against starting revenue captured in the period.
ROAS
7.12x
Return on ad spend based on the same conservative starting-revenue view.
Performance summary
This table shows the full lead picture for the reporting period, including rated inquiries that did not become signed business. In this dashboard, any inquiry with a recorded CSR rating is counted as a lead.
| Metric | Count | How to read it |
|---|---|---|
| Total Leads | 572 | Qualified inquiries with a recorded ranking in the reporting period. |
| New Retained Matters | 47 | Leads that became signed business during the reporting window. |
| Unconverted Leads | 525 | Ranked leads that did not become signed business during this reporting period. |
Monthly sales momentum
Teal bars show new retained matters.
Green bars show unconverted leads.
Navy bars show starting revenue.
Oct 2025
2 retained matters · 34 unconverted leads · $9,940.00
October opened the reporting period with two retained matters and a qualified pipeline of additional opportunities still to convert.
Nov 2025
3 retained matters · 40 unconverted leads · $19,595.81
November added three retained matters, while a broader pool of ranked leads continued moving through intake and follow-up.
Dec 2025
6 retained matters · 57 unconverted leads · $42,050.00
December showed broader momentum, with new retained matters forming alongside a larger month of qualified but not-yet-retained leads.
Jan 2026
20 retained matters · 98 unconverted leads · $86,813.50
January was the strongest month in the period, producing the highest signed business value while also generating substantial lead volume.
Feb 2026
9 retained matters · 144 unconverted leads · $38,800.00
February remained productive, with sustained lead volume creating additional opportunities beyond the matters retained that month.
Mar 2026
7 retained matters · 121 unconverted leads · $31,900.00
March closed the full month view with continued retained matters and a deep pipeline of ranked leads still available for follow-up.
Apr 2026
0 retained matters · 31 unconverted leads · $0.00
Through April 10, the report shows continued ranked lead activity, even though no new retained matter had been logged in this partial-month snapshot.
Business generated by channel
This section shows the channel labels attached to signed business in the reporting period. It should be read as visible contribution, while recognizing that paid search may also have assisted clients who later returned through GMB, organic search, or direct visits.
Cleburne GMB
27 retained matters with $129,400.00 in starting revenue
56.5%
of starting revenue
Google Ads
10 retained matters with $45,486.31 in starting revenue
19.9%
of starting revenue
Multi-Organic Search
9 retained matters with $50,713.00 in starting revenue
22.1%
of starting revenue
Direct
1 retained matters with $3,500.00 in starting revenue
1.5%
of starting revenue
How to read channel contribution
The business generated by channel section shows where signed matters were recorded in the source data, which gives Cuccia Wilson a clear view of visible contribution across paid and non-paid pathways.
Google Ads may have influenced more signed business than the source tags alone show, because prospective clients often encounter an ad first and later return through Google Business Profile, organic search, or direct website visits.
For that reason, this dashboard presents channel contribution as a business-performance view rather than a narrow last-click argument about credit.